Framing Your Social Media Efforts
By Chris Brogan
Posted on Mon, 08 Feb 2010
There are three main areas of practice for social media that your company (or you) should be thinking about: listening, connecting, publishing. From these three areas, you can build out your usage of the tools, thread your information networks to feed and be fed, and align your resources for execution. There are many varied strategies you can execute using these toolsets. There are many different tools you can consider employing for your efforts. But that's the basic structure: listening, connecting, publishing.
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Social Media Works, Just Don't Ask Us To Measure It
By Mike Thimmesch
Posted on Mon, 08 Feb 2010
How do exhibitors and event marketers use social media to market their business and support their event marketing? And what is their perception about the value and future of social media?
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Exhibitors Dissatisfied With Current Convention Housing Practices: Serious Problem Or Major Opportunity
By Dave Lutz
Posted on Mon, 08 Feb 2010
The survey's key findings are:
- 8% of exhibitors believe shows have fair convention housing practices.
- 69% of exhibitors book their hotel rooms through show convention housing bureaus.
- 89% of exhibitors feel that current deposits are not fair.
- 97% do not believe they receive the best rate possible when booking rooms for a convention in the housing block.
- 83% do not feel they have sufficient time to submit names of their company's attendees for convention housing blocks.
- 31 % of respondents listed one or more specific shows that caused them concern.
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Trade Show Swag: the Good, the Bad and the Ugly
By Deirdre Reid
Posted on Mon, 08 Feb 2010
We had a lively
#assnchat on Twitter yesterday about trade show booth giveaways. I volunteered to write a summary, not realizing it would turn into the longest blog post ever. However, there's lots of good info here - the #assnchat tweets as well as suggestions I received from Facebook and Twitter friends.
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3D Virtual Events: Child's Play or Uber Innovation?
By Michelle Bruno
Posted on Mon, 08 Feb 2010
Between the
Avatar in 3D movie craze and the
3D televisions rolled out during the Consumer Electronic Show, "3D" may be the acronym of the year for 2010. Since virtual events are a hot ticket in the event industry this year, it makes sense to take a closer look at 3D virtual events to see where they fall on the event
continuum.
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Tweeting At Conferences And Events: The Good, The Better, The Best
By Jeff Hurt
Posted on Thu, 14 Jan 2010
Today's conference attendees, armed with laptops, flip cameras and smart phones, are no longer sitting quietly taking notes during presentations. They are using their new tools to document, take notes, check the presenter's facts, search for resources, post and publish their reflections and connect with others in and outside the room. Millions of people use Twitter in a variety of ways, well beyond what the inventors first envisioned for it.
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How a Professional Trade Show Presenter Will Help You Succeed
By Emilie Barta
Posted on Thu, 14 Jan 2010
Mark from Marketing and Sally from Sales have many customers at the trade show that need their attention constantly. Their colleagues also want their frequent input on other issues, and they feel the need to walk the floor and check out the competition.
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What's the Value of Trade Show Exhibiting?
By Michael Flavin
Posted on Thu, 14 Jan 2010
I often hear this question: "Help, please! My trade shows are under attack from management! What is the value of meeting a customer or prospect on the trade show floor versus in their office?"
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Using Facebook at an Event: A Case Study
By Tim Patterson
Posted on Thu, 14 Jan 2010
Need more sign-ups on your Facebook page? Take a tip from this case study of Cramster.com, an online study community aimed at high school and college students. Marketing Associate and blogger Carleigh McKenna contacted us after a HARO request for stories on how companies are using social media in conjunction with events.
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New technology for old challenges
By Stephen Nold
Posted on Thu, 14 Jan 2010
...old friends for bold partners...and bold ideas for new horizons. In a recent LinkedIn discussion with one of our industry thought leaders, Bob Roan, he asked for thoughts on what will social media solutions in 2010 offer for the future of events. I have captured the highlights of this discussion which I suspect may stimulate further suggestions and ideas.
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The Recession's Lasting Impact On Conference Attendance
By Jeff Hurt
Posted on Thu, 03 Dec 2009
Do you think your next 2010 meeting and conference attendance will return to similar numbers before the Recession?
Are you waiting for the economy to rebound back, like a rubber band to where it was in the early part of 2008?
EXPOtech - Tuesday, December 15
By EXPOtech
Posted on Thu, 03 Dec 2009
Feeling overwhelmed by event industry technology?
Get a handle on it at EXPOtech - EXPO magazine's virtual trade show focused specifically on industry technology.
You'll see:
-Demos of the hottest event technology innovations
-Best practices and case studies on event technology implementation
-Workshops and programs on the most important event tech topics
-One-to-one and group connections in real time with your peers
All on your desktop...AND all free to qualified attendees.
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6 Things You Can Test To Improve Your Trade Show Marketing
By Mike Thimmesch
Posted on Thu, 03 Dec 2009
Want to improve your trade show marketing? Put it to the test.
In direct mail you can test the list, the format, and the offer. In print ads, you can test the headline, the ad size, and the placement. In internet advertising you test the pay per click ad, the ad bid, and the landing page. But what can you test in trade show marketing?
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Where's the value - an example selling cars!
By Stephen Saber
Posted on Thu, 03 Dec 2009
In having conversations with people about the need to sell value over features, I have been using different analogies to get my point across. Of all of the analogies - the one that has been easiest to explain and clearest in its explanation is selling cars.
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Developing Your Social Media Tradeshow Strategy for 2010
By Tim Patterson
Posted on Thu, 03 Dec 2009
With social media becoming a hub of connection in both business and personal worlds, it's a good time to look at how you're planning and implementing your online social media strategy to connect with your customers and potential customers, whether you're a B2C or B2B entity.
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Producer Sees Role for Trade Shows in Business Segments
By Hil Anderson
Posted on Thu, 03 Dec 2009
A Los Angeles-area television production company has caught on to the vital role trade shows play in the business world and is giving them a center-stage role.
Heartbeat of America, Inc. produces television videos for companies to get their names and products in front of prospective customers. The segments take place against the backdrop of a trade show and will include a wide-angle look at the exhibition itself.
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Designing Downward
By Stephanie Corbin
Posted on Thu, 03 Dec 2009
For months, show managers have said exhibitors still are participating in their shows, but are renting less space than they have in the past.
Corporate exhibitors surveyed by TSW reported they were exhibiting in fewer shows this year than last year, and it's no stretch to report that they're watching their budgets more closely than ever.
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3 Follow-Up Tips for Your 2009 Trade Show Leads
By Susan Friedmann
Posted on Thu, 03 Dec 2009
In the end-of-year summations, the one statistic that rankles most is the lead not followed. You developed the lead at a trade show, handed off the information to the Sales department, and they did nothing with it. According to trade show research, as many as 80% of all trade-show leads meet this fate.
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Exhibitors Grumble About High Cost of Exhibiting in Shows
By Michael Hart
Posted on Thu, 03 Dec 2009
Results of the Tradeshow Week Annual Corporate Exhibitors Survey indicating 48 percent of all exhibitors think the cost of show services has gone up more than 5 percent, while about the same number (47 percent) are unhappy with their tradeshow performance, put a coda on a week when two Tradeshow Week 200 shows departed Chicago because of exhibitor complaints about excessive costs.
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5 Steps To Trade Show Success
By Michael Flavin
Posted on Thu, 12 Nov 2009
Trade shows are an investment of both time and money for companies of any size. Many exhibitors search for ways to increase the return on their trade show investment. When was the last time you or your company measured its results from trade shows? Not recently? Never? Don't worry! There are many ways to increase effectiveness from trade show exhibiting and they all begin with a plan.
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