Digital Marketing & Web Content Management
Manage a dynamic web presence with advanced content management, search, social software and content syndication tools
Our Digital Marketing solutions help manage your web site audience experience and drive innovative new marketing strategies. Advanced web content management enables you to deliver and manage search optimized single or multiple web sites without the involvement of a webmaster or programmer and integrates key features including; advanced search, e-commerce, blogs, RSS syndication tools and collaboration services. Mobile delivery services are lightweight, scalable platform components that dramatically reduce the development time and cost of mobile application delivery. These services allow your web presence to be effectively tailored to the hand held interface.
Drive visibility and conversion with compelling experiences and managed presence across the social web.
ExgenexTM Digital Marketing/ Web Content Management solutions help unleash the possibilities of your brand. The Internet is now the primary tool companies use to engage a customer’s intent and an effective digital marketing strategy is crucial - not only for competitive survival, but for competitive advantage. Organizations struggle to stay ahead of digital marketing trends and often find themselves committed to disorganized marketing strategies and outdated technologies that make themselves indistinguishable from their competitors.
ExgenexTM solutions embrace the changes in digital media, devices and technologies and help organizations stay innovative, capture customer value and optimize marketing campaigns. Your web site is your brand online. Today's sites engage audiences with active participation and offer dynamic content and web 2.0 services. Our ExgenexTM platform is a flexible foundation that can be used to engage your audience. We offer visual design and branding services that can be implemented on your integrated web content management platform.
Web Content Management - a powerful content management technology in a hosted managed service that allows you to easily manage your web sites, themes, content blocks, images, documents and services from a central managed platform. Content Management services help you to have a high-impact web presence that's well-designed, usable, painless to maintain without the costs and complexity of managing an in-house platform.
Web 2.0 & Social Media - Social media marketing can provide a company with a low-cost promotional method that provides large scale visibility of your company’s brand. Managed community services deliver a managed platform to help you connect with your audience with community tools, opensocial and rich internet applications, collaboration tools, RSS, podcasts, blogs, discussion forums, and wikis.
Newsletters and Digital Publications - the ExgenexTM platform provides on-demand services to integrate your print-to-web and online newsletters for email marketing. You can re-purpose content across newsletters and online magazines to continuously engage audiences and capture opportunity.
The RSS Newsletter Tool provides a simple workflow for creating an e-newsletter. First, you create articles using an easy-to-use web interface. The list of articles is published as an RSS Feed, which can be used with a number of free news reader programs. When it is time to send out the newsletter, the articles are pulled into the template, and the HTML for your newsletter is generated automatically.
Mobile Delivery and Solutions- Our mobile application platform helps you engage your audience with SMS and WAP-enabled experiences and specialized mobile applications for digital devices including the iPhone and Blackberry.
Open Social / Facebook Applications- We build and integrate opensocial applications that extend your brand on social media sites like Facebook and MySpace.
Digital Video - Digital video has become the standard visual medium for streaming web content and broadcast media. Due to its universal appeal, any company can benefit from placing their marketing information in the form of digital video.
eMail Marketing- manage your integrated email marketing campaigns and communications from a centralized console. eMail services are powered by advanced data management and audience intelligence tools that help you target and manage your email lists and timing of email marketing programs.
Writing Services- Our affiliate writing service includes expert writers for freelance writing assignments with the specific industry and SEO experience they need for a project. We can choose from hundreds of proven, certified, authorized professionals that are US-based.