Event Technology & Services
Event marketing helps you engage the audiences, deliver on attendee intentions and capture opportunities.
We offer a comprehensive digital platform solution for event technology including marketing support, registration, management reporting and data analysis, lead retrieval, online production, front-end web sites, CEU tracking and RFID solutions. ExgenexTM Event Technology has been successfully delivering value since 1993 in the trade show and exhibition industry. ExgenexTM Event Technology Services include full service marketing, marketing technology, registration, housing, event management, and lead retrieval services for events worldwide ranging in size from 50 - 200,000+ participants.
Some Exgenex
TM firsts include...
- the first solution to provide self-registration
- the first solution to provide real time web-based registration
- the first solution to provide real time web-based reporting
- the first solution to provide web-based exhibitor registration services
The Exgenex
TM Solution provides:
- Online Registration and Housing
- Targeted Attendance Marketing
- Onsite Registration
- Agenda Builder
- Speaker Management
- Lead Retrieval
- CEU/CME Tracking
- RFID Tracking
- Event Portals
By integrating Exgenex
TM second circle digital marketing solutions including digital publications/ newsletters, mobile applications and communities, you can expand and enhance your event experience and extend your community engagement before and after the event.
Registration Services
Exgenex
TM developed a Registration Systems in response to many fully functioning registration systems that would be able to provide full registration system capabilities at a more cost effective level. Each client is able to customize our registration system to suit the events needs.
Our registration systems were designed from the ground up to be a self-contained system that would be powerful enough to perform all necessary registration functions, yet simple enough to be managed and maintained by non-technical client personnel. In designing the system, even our smaller registration systems are able to utilize many of the features that are designed into the larger full registration system.
Pre-Show Real Time Registration
- Exhibitor registration with multiple contacts for multiple locations
- Back End Administration Access
- 24/7 access
- E-mail Blasting and Confirmation Capabilities
- 24-hour-later email
- Event E-Newsletter of Hot Items (trying to get people to come onsite)
- Funds Processing
- Multi-currency capabilities
- PCI Compliant
On-Site Registration and Badge Production
- Full Networking capability
- Real-time replication
- Can keep web site live throughout the event
- E-badge solutions
- Self-registration capabilities
- Self-registration funds processing capabilities
- Integrates with membership application
Paper/Plastic/SmartCard and RFID Card Production
- Plastic Badge option
- Paper badge option
- RF/ID badge option
- 1-D bar code capabilities
- 2-D bar code capabilities
- Magnetic Stripe capabilities
- RF capabilities
- Photo image solutions
- Floor Reports
- Monitor floor traffic
- Measure Exhibitor ROI
Pre-Show E-mail/Mail Exhibitor/Attendee Marketing
- Event E-Newsletter Program
- Re-Registration Program
- Link Tracking Report
- Web Hits Report
On-Site, Pre and Post Show Attendee & Exhibitor Surveys
- Real-time response survey capabilities
- Branching logic capabilities
- Weighting of questions and answers for scoring
- Kiosk / online capabilities
On-Site, Pre and Post Show Session Surveys
- Based on sessions attended
- Can be used in a closed-loop process
- Real-time response survey capabilities
- Branching logic capabilities
- Weighting of questions and answers for scoring
- Kiosk / online capabilities
- Monitor average time spent on the show floor
- Monitor aisle traffic and floor segments and areas
Branded Event Websites and Digital Marketing
Full creative design and hosted digital content management services to design, develop and manage your event web sites and social network/ community elements. See Digital Marketing and Web Content Management for more information about our leading content management platform and web design and integration services.
Event Content Management System
- Database driven content management application
- Fully customizable application
- Multi-lingual support
- Full end-user option for management of content
Agenda Builder
- Interactive tool for scheduling of agenda
- Ability to load into Outlook / Calendar Software
- Fully integrated with registration, content management, and speaker application
- Can be accessed before registration as a marketing tool
- Can be accessed after registration as a planning tool
Speaker Proposal Ranking System
- Login / password accessible
- Weighting Capabilities
- Ability to add comments / notes
- Full reporting and management tool
Speaker Management System
- Ability to manage complete speaker processing through the system
- Linked with the registration database and agenda builder database
- Call for papers
- Ranking system for proposals / sessions
- Manages sessions / proposals / speakers
- Customizable look-and-feel for integration into the event web site
Call Center Support Services
- Full-time staff for increased service levels
- Calls answered immediately
- Voice messages returned within 4 hours
- E-mail customer service capabilities
- IM / chat customer service capabilities
E-Marketing, Social Media and Blogger Outreach
- 24-hour-later email
- Personalized email – speaking directly to the customer – different than just another confirmation
- Re-selling the conference program
- Pushing the Blog, RSS feeds, Matchmaking Solution, etc.
- Event E-Newsletter of Hot Items (trying to get people to come onsite)
- Keep the attendee informed
- Keep the event relevant
- Upgrade Email
- Market the conference program to currently registered attendees
Webinar and "Twebinar" Production and Sales
- Webinar production and promotion
- Ability for sponsors / exhibitors to gain more ROI from the event
- Ability for sponsors / exhibitors to increase the number of leads from the event
- Ties directly into the event – lengthening the overall event
- Blogger network analysis
- Blogger outreach campaigns
- Webinars and Twebisodes
Event Podcasts and Webcasts
- Ability for sponsors / exhibitors to gain more ROI from the event
- Ability for sponsors / exhibitors to increase the number of leads from the event
- Ties directly into the event – lengthening the overall event
Event Community and Discussion Forums
- Social media applications and community services for event attendees
- 365x7x24 access to the event community
- Extend your event online
Session Tracking and Continuing Education Units
CEU Session Tracking
- Handheld option
- Networked / real-time option
- Stand-alone / computerized option
- Full reporting
- Scheduling / tracking of CEU credits
CEU History Storage and Analysis
- Online access for attendees to access their credits
- Historical access to credit information
- E-mail of credit report to attendee
RFID and Lead Retrieval
RFID (Radio Frequency Identification)
- Monitor your floor traffic real-time in the management office.
- Verification can be an automated process.
- Classroom or Session Room attendance can be automated and utilized more efficiently.
- Speaker Dashboards can be used to help direct a Speaker
- Track most important attendee or exhibitor at the show, thereby ensuring quality customer service and attention.
- Improve your staffing costs by tracking your own staff.
- Cut temporary staffing costs at the badge-holder pickup and the doors.
- A teleprompter system that can tell you the attendee’s name and qualifications without having to squint at his/her name badge – Exhibitor.
- Ultimate ‘ROI’ reports, to measure and qualify your exhibitor’s performance – thereby giving you t the case to retain them.
Palm Unit
- Palm OS based system.
- Hand-held, battery-powered. No wires or cables.
- Add comments to each attendee.
- Your leads will be emailed to you in an ASCII text file after the show.
- Customize your palm unit with qualifiers to learn more about your prospect’s interests.
- LMS (Lead Management System)
PC-based Lead Capture System
- Capture and store leads on your own computer.
- Full editing functions allow records to be modified on the fly.
- Designate leads to individual sales reps, regions, or divisions.
- Create your own survey and find out more about your prospects.
- Generate real time reports to review your event performance. Swipe & Save
Standard Lead Capture System
- Provides both an electronic and hard copy version of your leads.
- Lightweight, low profile design.
- Reduces additional data entry costs and time.
- Memory unit holds more than 2,000 records.
- Formatted in an ASCII text file.
- Lead files are emailed to you immediately following the show.
Micro Scanner - Scan & Go
- Portable device
- Simply point, & scan!
- Scanner reads the bar codes on attendee badges for quick & easy results
- Your leads will be emailed to you in an ASCII text file after the show
Event Management Support Services
Total Show Production
- Management of event operations, finance and technology
- Budget management
- Project plan management
- Contractor management
- Creative services
- Attendee marketing capabilities
- Attendee management capabilities
Sponsorship Sales
- Booth sales
- Sponsorship sales
- Lead generation
Event Marketing Promotions
- Creative services
- Design services
- Content development