CrossTech Partners

AAPG
AAPG – the American Association of Petroleum Geologists - is currently the world's largest professional geological society. The membership of AAPG includes geologists, geophysicists, CEOs, managers, consultants, students and academicians. The purpose of the organization is to foster scientific research, advance the science of geology, promote technology and inspire high professional conduct. AAPG has hired CrossTech Partners to provide an integrated registration solution to assist its members in a streamlined, online, integrated solution for participating at the program. CrossTech Partners works with AAPG to manage the platform both domestically and internationally – including providing solutions in India, South Africa, the Middle East, and Europe.

Citizens Bank
Citizens Bank, part of the Royal Bank of Scotland Group, has embarked on a global innovation process to deliver new types of banking services to drive growth. Citizens selected a joint team from PA Consulting and CrossTech Partners to help accelerate time-to-market and deploy new products as part of its US-based innovation agenda. CrossTech Partners is serving as both a delivery partner by providing senior team insight and support and delivering a series of innovation briefings on second circle technology and new media to help further expand and shape Citizens’ innovation team agenda.

NFPA
NFPA – the National Fire Protection Association – has a mission to reduce the worldwide burden of fire and other hazards on the quality of life by providing and advocating consensus codes and standards, research, training, and education. Their premier annual event is their annual Conference and Exhibition – which attracts thousands of officials every year. NFPA has hired CrossTech Partners to provide an integrated registration and housing solution to assist its members in a streamlined, online, integrated solution for participating at the program. In addition, CrossTech Partners was hired to manage an online database for members to manage their continuing education credits.

Acushnet - Titleist
Titleist's mission is to serve the needs of the serious and recreational golfer with value added products and services that have a competitive advantage worldwide. Building on its market leadership, Titleist needed to define a vision and roadmap to define how to use new media to enhance customer relationships. CrossTech Partners along with New Marketing Labs is working with Titleist to define the vision and execute an innovative social media strategy to enhance its brand connections on social networks and targeted communities.

Symantec
Symantec helps consumers and organizations secure and manage their information-driven world. Their software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. To better coordinate its global campaign teams and deliver tailored marketing strategies across geographies, Symantec engaged CrossTech Partners to build a collaborative digital asset management system to manage its global marketing assets and campaign roadmaps. Symantec benefited by having a coordinated single point of collaborative knowledge about its campaign assets.

CERA / IHS
Cambridge Energy Research Associates®, Inc. (CERA®), an IHS company, is a leading advisor to international energy companies, governments, financial institutions, and technology providers. CrossTech is CERA’s strategic partner in the delivery and management of its flagship event, CERAWEEK, and is now working with CERA to build and deploy a community platform that will engage its member audience year round, enhancing loyalty and retention, while improving the event experience.

NCIIA
NCIIA is a supporting technology innovation and entrepreneurship in higher education to create experiential learning opportunities for students, and successful, socially beneficial businesses. CrossTech helped to redefine the NCIIA brand and online experience. We developed a brand architecture to fully define the look and feel and mark of each of the sub-brands. The CrossTech team also designed and built a new user interface and experience and deployed a new open source content management platform solution.

Natixis Global Asset Management
Natixis Global Asset Management is a leading asset management firm. As part of its goal to improve the efficiency and effectiveness of its sales and distribution strategy, we are helping Natixis deploy a new digital marketing and a segmentation strategy. Natixis is moving from a “one size fits all” approach to a segmentation strategy that applies new technology models for content and relationship marketing that will improve the efficiency and effectiveness of marketing, sales and communications.

Pearson Education
Pearson Education is the global leader in education and education technology, reaching and engaging today's digital natives with effective and personalized learning, as well as dedicated professional development for their teachers. Pearson engaged CrossTech Partners to bring leadership and vision about new generation “web 2.0” and social media technologies along with emerging “web 3.0” solutions to design and develop a pilot solution to enhance the classroom and education experience for instructors and students.

MIT Sloan CIO Symposium
The MIT CIO Forum, run and managed by the MIT Sloan alumni group, hired CrossTech Partners to enhance the experience of its event and to extend the life of its event from a one-day program to a 365-day online and face to face experience. CrossTech was hired to provide a Digital Syndication Campaign – including Email and E-newsletters will push content & marketing messages to your core audience; a Two Part Webinar Learning Series; a Social Network Development Program – providing for an online CIO Symposium community; an Online Meeting & Appointment Module; and an Onsite Appointment & Meeting program at the annual face to face program. CrossTech has been hired to build out the online community for the CIO Symposium and to provide community leadership throughout the year.

Virgo
Virgo Publishing is a dynamic information services company specializing in communications through print and electronic media, trade shows and special events, education and training, and value-added business services. CrossTech Partners was engaged to provide a streamlined global central database for all of their online event-related transactions, registration, and lead management needs. The Virgo team wished to reduce the involvement of the internal IT department for managing the technology platform and database needs and to put this function in the hands of the operator who were directly involved in the events. Using the proven Exgenex platform for event technology, CrossTech Partners provided an ASP solution for the Virgo Publishing IT and Operations team to manage their registration, database, and technology needs with minimal involvement from the IT department.

Some of our other clients include:

Oregon School Board Association
Rockwell International
National Business Media
AEM
CERA IHS
California Dental Association
Washington Post
US Sign Council
NPRA
SEMI

Recent Blog Posts

10/29/2009
How to improve on "refer a friend" concept?
Rick Quinn

10/23/2009
Is this the real definition of social media marketing?
StephenSaber.com

10/15/2009
It's all about the data!
StephenSaber.com

View All Articles >>

Exgenex TV

Episode 1 - 15 Tips to Lower Costs
March 31, 2009
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Episode 2 - All About Web Content Management System
April 14, 2009
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Episode 3 - Pandemics at your Event
May 5, 2009
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Upcoming Webinars

3/18/2010
Enhance Your Events with Social Media (Part1)

2:00 PM | Register Now

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CrossTech Partners