Service Delivery Roles
We provide a comprehensive range of high value services and solutions targeted at driving down costs and delivering top-line growth. They are looking for ways to engage their audience of customers,
members, attendees, partners, and colleagues through the right combination of digital media and face-to-face channels. Our clients
recognize the value and impact of embracing new, Second Circle TechnologySM strategies to drive competitive advantage in their marketing and audience interactions.
We play three primary roles in service delivery:
Expert Advisor
We serve as an Expert Advisor for clients seeking achieve advantage through second circle innovation. Our services include Education and Insight sessions with our experts from CrossTech Partners, New Media Labs and CrossTech Media. Strategy and Planning services help clients develop IT and Digital Strategies targeted at defining a prioritized plan for digital business leadership. We also ensure change is delivered successfully by engaging the right teams through the business a Change Management process.
Solution Integrator
We understand that to differentiate, you need to tailor solutions for competitive advantage. We provide end-to-end services to innovate using new technologies. Our services include Experience Design to ensure your brand, visual design and overall user experience is represented most effectively across digital channels, Solution Architecture to design a component-bases technology services and operating elements that work in your business environment and Solution Delivery to construct, test, deliver and implement the tailored business solutions you need.
Delivery Partner
We are your outsourced delivery partner for campaign execution. We combine the Exgenex Technology Platform with a comprehensive set of services to deliver marketing execution. Services are grouped in six areas: Marketing Services provide campaign management and digital marketing including content syndication and search engine optimization (SEO), Event Technology Services provide a full range of on-site and pre-show services for your events and meetings; Event Management Services ensure overall event delivery with customized offerings for overall event delivery and master plans; Agency Services include month-to-month support for digital and social media campaigns in collaboration with our agency, New Marketing Labs; Lead Management Services facilitate lead capture and integration with sales systems; Audience Intelligence and MDM services manage your data management, analytics for your target audience segments.
Services Domain Focus
The following are selected examples areas of our service focus. We work across the spectrum of digital marketing, events and meetings, social media and collaborative networks, and data management and audience intelligence.
Managed Web and Digital Content Platform
We envision, design build and and manage your online brand with compelling user experience, advanced interaction design, visual branding, and integrated content management and syndication services. These solutions channel your blog, web, rich media, newsletter, email and digital publications content to capture audience intent.
Search Engine Marketing and Optimization
We enhance search engine visibility with continuous management of dynamic content, Tags, key word insights, site maps and other brand visibility and web 2.0 strategies. We also engage in targeted PPC campaigns that inform your SEO strategies.
Collaborative Networks and New Media Marketing
We help you capture markets, touch customers and deploy workforce collaboration with content and collaboration strategies and innovative social networking technology.
Event Technology
We deliver full-service event technology and registration solutions for business events, trade shows, conferences and on-line events, managed services for pre-show, email,
onsite, RFID tracking, lead retrieval, speaker management, mobile solutions, agenda management and online event communities.
Online Focus Groups and Project DogfoodSM
We help you deploy and manage solutions to engage engage and listen to your target audience and capture insight for new products and services, events and conferences and web site experiences.
Mobile Delivery
We develop compelling mobile applications, handset ( e.g. iPhone, Blackberry) applications, and WAP /SMS solutions for audience engagement.
Digital Video, Podcasts, Webcasts and Twebisodes
We can work with you to develop compelling new media content that educates and communicates your brand message and produce and manage your live events using innovative Webinar / Twitter technologies.
Audience Intelligence and Master Data Management
We help you integrate disparate customer and multi-source audience data for a single view of the customer and competitive advantage - capturing insight and intelligence about your cross-channel audience interactions.
Social Media Listening
We monitor your brand engagement and conversations across social networks and discussion forums to assess sentiment and responsively engage your audience.