Focusing in hectic times
By Stephen Saber, stephensaber.com
Posted on Mon, 26 Apr 2010
April is our busy season as a company. Add to that the fact that we are in the process of launching 2 new exciting initiatives, and it all adds up to a very hectic, sometimes crazy time at work. What I find interesting in times like these, is to see which people within the company are able to turn it on and focus deeper on the initiatives and tasks at hand, and which are unable to do so and are caught up in the craziness and lose focus and actually become less productive. I have been thinking recently, what guidance can I give to someone as to how to stay focused. Here are some thoughts - let me know if there are other thoughts that make it easier to focus in times like these.
Tags:
None
Get More Trade Show Leads With Twitter, LinkedIn, and Facebook
By Mike Thimmesch for Skyline exhibits
Posted on Mon, 26 Apr 2010
Want to use Twitter, LinkedIn, and Facebook to get more leads in your
trade show booth? Here's the long and the short of it.
There are two key strategies exhibitors can leverage with Facebook, LinkedIn, and Twitter for pre-show promotions: Either they reach out to
their own network they've already built up over the long-term on those social networks, or rapidly
tap into groups that already exist for their trade show on these 3 huge social media sites.
Tags:
None
Eight Conference Presentation Myths That Hamstring Attendees' Learning
By Jeff Hurt for Midcourse Corrections
Posted on Mon, 26 Apr 2010
Most conference organizers see attendees as consumers of the conference's content and experience.
Little thought is given to seeing attendees as active participants in their own learning and experience.
Tags:
None
3 Ways to Keep Bad Booth Staffers Away From Your Next Tradeshow
By Susan Friedmann in Trade Show Articles
Posted on Mon, 26 Apr 2010
Last week we talked about the sinister body language habits your booth staff may be exhibiting. This, as we mentioned may well add a negative to your company and brand image, however, a bad booth staffer can be the worst thing that ever happened to your trade show.
Tags:
None
7 Ways to Use Surveys at Tradeshow
By Tim Patterson
Posted on Mon, 26 Apr 2010
When exhibiting at a tradeshow, you're there to make sales, brand your business, brand your product, schmooze with industry partners, scout out competitors and okay, do a little partying (perhaps).
Tags:
None
7 Traits Every Trade Show / Meeting / Event Planner Must Have
By Emilie Barta, Professional Trade Show Presenter
Posted on Mon, 26 Apr 2010
I have been in the event industry for 12 years, yet never realized that having to plan a funeral would be the most important event in which I have participated. My grandpa passed away unexpectedly last week, and my grandma, parents, and I were blessed to work with a funeral director who really cared about ensuring that Papa (as I nicknamed him as a child) had a ceremony that reflected him and his life. I am usually in the planner role as opposed to the planeerole, and I have to say it was a very interesting experience to be on the other side of the table. While there, several traits of Scott Humes at
Bopp Chapel became the reason why I trusted him so much and put confidence in his ability.
Tags:
None
New Version
By Shauna Peters, National Trade Productions
Posted on Thu, 18 Mar 2010
TS2 keeps getting better every year. With more than 40 high level education sessions and 200 exhibiting companies, you'll find the ideas and solutions to guarantee your marketing program is a success ...and make you say AHA!
Tags:
None
Conference Session Descriptions That Whet the Appetite
By Jeff Hurt, Midcourse Corrections
Posted on Thu, 18 Mar 2010
This is the first in a series on writing better conference session descriptions. This overview article was written (well, ghostwritten by me in collaborationwith Dave Lutz) for Dave's People & Processes column in PCMA's March edition of Convene. In subsequent posts, we'll explore conference sessions titles, descriptions and learner objectives in more detail.
Tags:
None
AHA! In just three days you'll learn more about exhibit and event marketing than you ever could on your own.
By Shauna Peters, National Trade Productions
Posted on Thu, 18 Mar 2010
TS2 keeps getting better every year. With more than 40 high level education sessions and 200 exhibiting companies, you'll find the ideas and solutions to guarantee your marketing program is a success ...and make you say AHA!
Tags:
None
UPDATED: Successful Exhibiting Strategies in Uncertain Times White Paper
By Mike Thimmesch for Skyline Trade Show Tips
Posted on Thu, 18 Mar 2010
At the start of the economic downturn two years ago, we asked top exhibit industry educator Marc Goldberg to share his best ideas on how exhibitors could survive, and even thrive, amidst the economic uncertainty.
Tags:
None
How to Find the Right Professional Trade Show Presenter for Your Company
By Emilie Barta
Posted on Thu, 18 Mar 2010
Now that you have decided that a Professional Trade Show Presenter will do a better job of drawing positive attention and potential customers to your booth than Mark from Marketing and Sally from Sales, how do you go about finding one? After all, many people call themselves Trade Show Presenters, but how do you know if they are reputable and good at what they do? It is not as hard as you think, as long as you are willing to take some time to research. After all, this individual is the first impression of your company, so you want to ensure that you make a perfect match!
Tags:
None
What It Takes to Plan and Host a Conference in Only 46 Hours
By Deirdre Reid for Wordpress
Posted on Thu, 18 Mar 2010
In how many hours? Yes, 46 hours, according to my calculations. Sounds impossible? It can be done. As a matter of fact, it happened this week after the American Society of Association Executives (ASAE) had to cancel its annual Technology Conference.
Tags:
None
Building an Eco-Friendly and Sustainable Tradeshow Exhibit - A New Download
By Tim Patterson, Tradeshow Guy Blog
Posted on Thu, 18 Mar 2010
As more and more companies move to environmental consciousness and responsibility, the desire to exhibit using eco-friendly and sustainable practices increases as well.
Interpretive Exhibits has been an environmentally conscious company since its inception. As more and more materials become available for exhibit fabrication, we discuss them with clients and make them available whenever appropriate.
Tags:
None
Framing Your Social Media Efforts
By Chris Brogan
Posted on Mon, 08 Feb 2010
There are three main areas of practice for social media that your company (or you) should be thinking about: listening, connecting, publishing. From these three areas, you can build out your usage of the tools, thread your information networks to feed and be fed, and align your resources for execution. There are many varied strategies you can execute using these toolsets. There are many different tools you can consider employing for your efforts. But that's the basic structure: listening, connecting, publishing.
Tags:
None
Social Media Works, Just Don't Ask Us To Measure It
By Mike Thimmesch
Posted on Mon, 08 Feb 2010
How do exhibitors and event marketers use social media to market their business and support their event marketing? And what is their perception about the value and future of social media?
Tags:
None
Exhibitors Dissatisfied With Current Convention Housing Practices: Serious Problem Or Major Opportunity
By Dave Lutz
Posted on Mon, 08 Feb 2010
The survey's key findings are:
- 8% of exhibitors believe shows have fair convention housing practices.
- 69% of exhibitors book their hotel rooms through show convention housing bureaus.
- 89% of exhibitors feel that current deposits are not fair.
- 97% do not believe they receive the best rate possible when booking rooms for a convention in the housing block.
- 83% do not feel they have sufficient time to submit names of their company's attendees for convention housing blocks.
- 31 % of respondents listed one or more specific shows that caused them concern.
Tags:
None
Trade Show Swag: the Good, the Bad and the Ugly
By Deirdre Reid
Posted on Mon, 08 Feb 2010
We had a lively
#assnchat on Twitter yesterday about trade show booth giveaways. I volunteered to write a summary, not realizing it would turn into the longest blog post ever. However, there's lots of good info here - the #assnchat tweets as well as suggestions I received from Facebook and Twitter friends.
Tags:
None
3D Virtual Events: Child's Play or Uber Innovation?
By Michelle Bruno
Posted on Mon, 08 Feb 2010
Between the
Avatar in 3D movie craze and the
3D televisions rolled out during the Consumer Electronic Show, "3D" may be the acronym of the year for 2010. Since virtual events are a hot ticket in the event industry this year, it makes sense to take a closer look at 3D virtual events to see where they fall on the event
continuum.
Tags:
None
Tweeting At Conferences And Events: The Good, The Better, The Best
By Jeff Hurt
Posted on Thu, 14 Jan 2010
Today's conference attendees, armed with laptops, flip cameras and smart phones, are no longer sitting quietly taking notes during presentations. They are using their new tools to document, take notes, check the presenter's facts, search for resources, post and publish their reflections and connect with others in and outside the room. Millions of people use Twitter in a variety of ways, well beyond what the inventors first envisioned for it.
Tags:
None
How a Professional Trade Show Presenter Will Help You Succeed
By Emilie Barta
Posted on Thu, 14 Jan 2010
Mark from Marketing and Sally from Sales have many customers at the trade show that need their attention constantly. Their colleagues also want their frequent input on other issues, and they feel the need to walk the floor and check out the competition.
Tags:
None