Audience Intelligence and Master Data Management
A single view of the customer allows you to create a great first impression and drive marketing ROI.
A first impression can be formed from the look and feel of your web site to the way that you personalize your communications based on amount of history you have of your audience when you interact with them. Increasingly, it is the expectation of the customer that you greet them with the knowledge of their relationship history with you and an understanding of what is important to them.
With today's technology, when a company looks at their audience, they should have access to all the information available - from web and link tracking to purchasing history and communications. Knowing that a customer visited certain events or programs, attended certain sessions, read a blog, engaged in a social media applet, downloaded certain content, or visited certain areas of your web site will allow you to speak directly to that customer about what interests them. Consolidating your data into a "Single View" of your audience not only has benefits at an audience interaction level, but also impacts marketing ROI.
Benefits from consolidating your data to form a "Single View" of your customer:
- Increased Customer Satisfaction
- Extended Customer Retention
- Improved Marketing ROI
- Accurate Reporting
- Improved Integration Process
Audience Intelligence is enabled by our ExgenexTM Master Data Management (MDM) solution - a centralized database service that provide a marketing-controlled single view of audience, prospect and customer. ExgenexTM MDM provides the ability to perform direct analysis across multiple dimensions including channels, marketing investment and return, customer interests, and communication preferences.
ExgenexTM MDM consolidates multiple data sources and customer views into a single, normalized, easy-to-use, value-focused customer data solution. With MDM and Audience Intelligence, you can engage in conversation and communication programs for customers and prospects, perform list-pulls based on demographics and activity-based information, and link with multiple data sources for real-time input and data exchange.
Key components and services include:
Data Management
A data management system is the development and execution of architectures and procedures that powerfully manage the full data lifecycle needs of an organization. Databases are no longer individual data sets but instead complex relationships that ensure system-wide data integrity and maintenance.
Data Warehousing
Collect and organize disparate data into a single, cohesive virtual space called a data warehouse. Exgenex Audience Intelligence/MDM enables data integration and consistency.
Data Movement
Ensure that the data warehouse is complete and accurate by designing all the Application Programming Interfaces (APIs) necessary to extract data from outside sources, translate it accurately and appropriately, and load it in the data warehouse seamlessly. This means that any data resource, even external, third-party systems, can be successfully integrated into the data warehouse, ensuring system-wide data utilization and integrity, both from all internal and external origins.
Data Mining and Analytics
CrossTech identifies the potential to gain immediate, additional value from pre-existing databases through a process commonly called data mining. This process involves numerous forms of often complex and refined analysis, correlation, and classification of current data elements, which results in the extraction of new, highly relevant, and potentially exceptional useful information, such as the correlation of previously unrelated data elements, creation of new variables, and discovery of important product and marketing opportunities.
Data Quality Assurance and Reporting
We ensure high data integrity by implementing quality assurance systems for its data warehousing. ExgenexTM has the capability to scan your data at scheduled intervals, search for inconsistencies across locations and/or sources, and then follow the prescribed data maintenance protocols, thereby setting up a data cleansing application, which will help to eliminate the anomalies, or send out a report that will alert the database administrator regarding inconsistencies, pages, and other exceptions.
Metadata Management
We organizes data by creating meta-data to manage content more flexibly and usefully. By integrating with the content management system, ExgenexTM delivers advanced meta-data with any file or data elements. This allows for a much more advanced search engine capability.
Semantic Technology
We provide expertise and W3C standard Semantic technology solutions applying ontologies and key layers for RDF, SPARQL using the Jena toolkit and Joseki Semantic publishing server.
Member Management
Member Management is CRM for your membership community. This is a highly flexible application that enables you to manage your member data and provide custom member management. Member Management is a database-driven application that is used by associations and member-based organizations to manage all the key elements of membership data management.