 | CTP Stream
CrossTech Partners delivers Digital Marketing, Event Technology, and Master Data Management under a single integrated, component-based software platform.- How to improve on "refer a friend" concept?
I see this a lot - if you like this story, please share it with friends. You can email the link to your friends (with a neat customized message), or share the link on delicious, facebook, digg and other social networking sites. Yes, you can do this within the registration process, but, as event planners, [...] - Marketing 3.0- the 4 p's have become the 5c's
Recently at CrossTech we have been exploring and thinking through how much marketing has changed with the introduction of social media and the changes in the digital communications landscape. In doing so, it brought me back to my days in business school. While I have clearly forgotten more than I remembered, one thing that always [...] - Is this the real definition of social media marketing?
So often, people are trying to define social media marketing. I was thinking about it the other day and trying to think of the simplest definition I could come up with when I thought back to this commercial when I was a kid. If you are old enough, you will probably remember it. Watch it [...] - It's Ok to Make a Mistake
Ok - so I have a busy life, both professionally and at home. I have a challenging job that keeps me more than busy and takes me all over the country, and across the world. At home, I have a wife and 4 young children. We are always on the run between school, sporting events, [...] - What should McDonald’s do – what do you do when there is a public negative comment about your product??
I was debating in writing this morning’s post which of the two titles I should use for the post – so i decided to use both… What should McDonald’s do? What do you do when there is a public negative comment about your product??
First let me set up the situation
Watching “Morning Joe” this morning (http://www.msnbc.msn.com/id/3036789/), they [...]
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| CrossTech Partners Events & Webinars
- Creating, Updating and Enforcing Your "Acceptable Use Policy" for a Social Networking World
Presented by Spectorsoft:
The rapid growth of social networks and electronic communications compel employers to understand, implement and update their Acceptable Internet Use Policies.
But maintaining a policy is not enough. Regulatory compliance and affirmative defense strategies require employers to monitor employee use of Internet services and electronic communications. Creating, Updating and Enforcing Your "Acceptable Use Policy" for a Social Networking World
The rapid growth of social networks and electronic communications compel employers to understand, implement and update their Acceptable Internet Use Policies.
But maintaining a policy is not enough. Regulatory compliance and affirmative defense strategies require employers to monitor employee use of Internet services and electronic communications. How much monitoring is appropriate? What are the available technologies? How can they legally and properly be used?
- Content Management 2.0
Web Content Management (WCMS) means many things to many people. This begs the question of how/where to maximize efforts when defining a content management strategy. Would you like to do everything on the Web using your Web CMS as a Marketing platform? Do you need an easier way to manage your multiple web sites? If you answered yes to any of the above questions, this is a must attend webinar for marketers, business leaders, content editors, and developers. Join TJ O'Connor, Principal Consultant, CrossTech Partners, along with Mark Boisvert Account Executive, CrossTech Partners, this Wednesday for part one of a four part series on Business Strategies for Content Management, and learn how to successfully evaluate and deploy a Web CMS platform. - ITEC Chicago
October 21 - 22, 2009 - assnNEXT Washington DC
April 28, 2009 - MIT Sloan CIO Symposium
Use our guest code CTP09 for special pricing!
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