CrossTech Partners

In recent meetings, I have found myself explaining what makes something social versus not. What makes it acceptable and embraced by a certain community versus something that is not. And what I keep finding myself explaining is that the basic difference is nuance. The example I point to most of all is the explosion of [...]

Innovation is a key to success. Why is innovation important? Innovation changessociety.  Without innovation, wewould not be living the luxurious lifestyles we do today. Because of innovation,companies such as Apple have distinguished themselves in an incrediblycompetitive market.  Change happens. Innovation can create a footprint for a company who might otherwise waverat the sight of change.  Noticingsmall changes helps you adapt to bigger changes that are to come.

At a young age, I never really understood the power of networking.  We discussed it in business school a lot as being important, but as we discussed it I guess to me it was just something basic so I never really explored it.  But as I have grown, I have seen over and over again [...]

The other day I was at the store and decided to purchase a new comb. OK – not so interesting – but follow me… I bought the one on sale – why – because it was on sale and in my mind – “a comb is a comb – can there really be a difference?”Well [...]

I am so proud to post here our new release of The Pulse Network – www.thepulsenetwork.com.Check it out.It is REALLY cool!It is the next generation of online video – a combination of social media, TV, and talk radio. After a long time of testing, creating, figuring out, and thinking, the end product is ready to [...]

About 10 years, the film “The Perfect Storm” came out. It is not often that I can remember a line from a movie. But there is a line in that movie that has always stuck with me. When they decided to go out further, the question was asked why should they go there. The reason [...]

I always tell people that if I can do so, I will "always take the meeting". By that, I mean that if possible, it is always good to stay connected with as many people as you can and to meet with these people as time permits, even when sometimes the clear purpose for meeting is [...]

April is our busy season as a company. Add to that the fact that we are in the process of launching 2 new exciting initiatives, and it all adds up to a very hectic, sometimes crazy time at work. What I find interesting in times like these, is to see which people within the company [...]

Recently, I was watching an episode of The Celebrity Apprentice and it was about a challenge to createa restaurant for one day to raise money for charity. While the show has changed so much overthe years and gone from what I had thought was a great opportunity for business owners, entrepreneurs, and business leaders to [...]

I got an email with this response to my previous post comparing the Toyota case with the Tylenol case of years back from someone I have worked with for some time. I thought it was interesting because it points to an interesting aspect to the two businesses and potential impact of the situation – that [...]

With all that is going on with Toyota these days,I am reminded of the Tylenol case that was studied over and over at business schools as the marquee case study of how to handle crisis. Asa brief synopsis, there was a media scare when it appeared that the Tylenol bottles had been tampered with and [...]

Recently I have been in meetings that have been discussing starting, growing, and reinvigorating a company. I found it interesting that in each case, the word passion came up over and over again. While it may seem obvious that passion is critical, what was important to discern was the way that people refer to passion [...]

Recently, we have been going through an overhaul of our products and services and rethinking how we provide the products and services that we provide to our clients. Interstingly, as I watched the conversations taking place, the conversations always seemed to start with what we are doing, what we can do, and what we can [...]

I see this a lot – if you like this story, please share it with friends. You can email the link to your friends (with a neat customized message), or share the link on delicious, facebook, digg and other social networking sites. Yes, you can do this within the registration process, but, as event planners, [...]

I see this a lot - if you like this story, please share it with friends. You can email the link to your friends (with a neat customized message), or share the link on delicious, facebook, digg and other social networking sites. Yes, you can do this within the registration process, but, as event planners, [...]

So often, people are trying to define social media marketing. I was thinking about it the other day and trying to think of the simplest definition I could come up with when I thought back to this commercial when I was a kid. If you are old enough, you will probably remember it. Watch it [...]

Last week, we held our third annual Inbound Marketing Summit (previously named New Marketing Summit) - www.inboundmarketingsummit.com.  It was a great lineup of speakers, panels, presenters, and presentations.  But even more interesting to me were the "conversations in the hall".  To me, that is the sign of a good event, whether it is a conference, [...]

Recently I wrote a blog post about the position that Barry Diller was taking with regards to the idea that people would pay for online content and a statement he made at a conference about that. In looking at the new @katiecouric page to see how they were approaching the idea of online video content. [...]

It is not often you see a large consumer chain admit their mistakes, and do so quickly.  The day after a gaff with their online coupon system, Papa Ginos' sent out the following message.To Our Valued Guests;On Monday, September 14th, we offered a "50% off" coupon for on-line orders submitted for that day. The volume [...]