CrossTech Partners

I see this a lot - if you like this story, please share it with friends. You can email the link to your friends (with a neat customized message), or share the link on delicious, facebook, digg and other social networking sites. Yes, you can do this within the registration process, but, as event planners, [...]

So often, people are trying to define social media marketing. I was thinking about it the other day and trying to think of the simplest definition I could come up with when I thought back to this commercial when I was a kid. If you are old enough, you will probably remember it. Watch it [...]

Last week, we held our third annual Inbound Marketing Summit (previously named New Marketing Summit) - www.inboundmarketingsummit.com.  It was a great lineup of speakers, panels, presenters, and presentations.  But even more interesting to me were the "conversations in the hall".  To me, that is the sign of a good event, whether it is a conference, [...]

Recently I wrote a blog post about the position that Barry Diller was taking with regards to the idea that people would pay for online content and a statement he made at a conference about that. In looking at the new @katiecouric page to see how they were approaching the idea of online video content. [...]

It is not often you see a large consumer chain admit their mistakes, and do so quickly.  The day after a gaff with their online coupon system, Papa Ginos' sent out the following message.To Our Valued Guests;On Monday, September 14th, we offered a "50% off" coupon for on-line orders submitted for that day. The volume [...]

Recently at CrossTech we have been exploring and thinking through how much marketing has changed with the introduction of social media and the changes in the digital communications landscape. In doing so, it brought me back to my days in business school. While I have clearly forgotten more than I remembered, one thing that always [...]

Ok - so I have a busy life, both professionally and at home. I have a challenging job that keeps me more than busy and takes me all over the country, and across the world. At home, I have a wife and 4 young children. We are always on the run between school, sporting events, [...]

I have to admit to it – I am obsessed with this topic. I was watching this morning on MSNBC when they mentioned that USA Today is coming up with a for fee version of their online product. They followed it up with the “brilliant” comment – “Everyone should charge” and that “if everyone charged, [...]

I was recently at a client’s office and was asked, in my professional opinion, what the future held for RFID in the trade show environment. We all know that in today’s economy that businesses need to be budget-friendly. Yes, RFID pricing has come down dramatically in the past 3-4 years (remember the days [...]

I was looking around facebook the other day and came across this strange bit of functionality that I am guessing very few people know about…I had a “friend” who was tagged in a photo taken by a “friend” of his. I took a moment and checked out this photo. While there, I discovered that I [...]

I do not want to sound preachy in my message in this, nor do I want to sound blind to the current economic gloom (believe me – I am seeing it every day…), but I am recommending to anyone who is looking for a job or is in fear of losing a job – Now [...]

“I actually wonder if this post could have been titles – “Is there an opportunity arising that will make someone very rich…”…But… Bary Diller was quoted as saying -The Internet ‘Absolutely’ Will Become a Paid System’. Time Projection: Within 5 Years” – http://blogs.zdnet.com/BTL/?p=19552. And he is not the first to make this statement. News organizations [...]

Originally aired in May, this video blog features Bill Sell and I talking about the swine flu and other pandemics at your event:Click To Play

Here is an event you might want to attend in Boston - and if you do, use CTP2009 to get a special rate of $150! Check it out here.New Marketing Labs and our sister company CrossTech Partners are working with the MIT Sloan CIO Symposium team to build out new innovations in the event and [...]

An incident occurred yesterday that got me thinking about the importance of branding. At our company, like many I am sure, we often deliberate about “where to brand”. Recently, there have been some great blog posts and great reads thinking through the question of personal versus corporate branding – the most recent of which I [...]

I was debating in writing this morning’s post which of the two titlesI should use for the post – so i decided to use both… What should McDonald’s do? What do you do when there is a public negative comment about your product??First let me set up the situationWatching “Morning Joe” this morning (http://www.msnbc.msn.com/id/3036789/), they [...]

Recently, I have been debating with Chris Brogan (www.chrisbrogan.com) – president of New Marketing Labs (www.newmarketinglabs.com) about the difference between communities and channels and which will be the future of internet communications. While I believe “pure” communites have their place – particularly in social settings, I am becoming a firm believer that is the channels [...]

No question these days – Twitter is all the rage. You have to look no further than the presidential address the other day when the commentator ended the post-address comments by telling viewers that they were “continuing the conversation on Twitter”…But look at what is going on. Celebrties are pouring on to Twitter like crazy. [...]

This is one article that I came across this week that really made me step back and pause. The link to the article is here. Is this really the right direction to be headed? I have been headed in the exact opposite direction from this CEO for the past 12 months and thinking that everyone [...]