About Us
About Us | Management Team | About CrossTech Group
Delivering Second Circle Innovation
CrossTech Partners delivers Second Circle Innovation ™. We offer business and technology services and solutions to
envision, execute and optimize marketing strategies. Second Circle Technologies are the emerging web services, applications, and infrastructure
that have evolved past being "theoretical" into being "enterprise
ready".
Our Profile:
- We operate in the digital web, event, social media and new marketing sectors
- We are leaders in new marketing and technology innovation
- We provide a full range of software and professional services for marketing advantage
- We serve mid-enterprise companies, associations and innovators among the global 1000
- We deliver insight through a range of live events, conferences and new media
- We bring unique advantage through our thought leadership, advanced platform and expertise in new marketing and strategic data management
Business Challenges We Address
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Listening across the web for brand discussions
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Engaging audience in communities
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Delivering next generation face-to-face events, conferences and trade shows
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Outreach through communities, social networks, blogger communities
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Audience experience transformation – online and across channels
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Nurturing customers and capturing intent
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Managing digital assets and marketing campaigns
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Transforming from print-centric to digital community
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Accelerating new products to market through transparency and engagement
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Engaging audiences through mobile channels
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Managing master data across channels
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Capturing and acting on audience intelligence
Cross-Channel Platform Approach
To address these challenges, we are helping our clients deliver a cross-platform and cross-channel vision for audience engagement. Our clients are looking for ways to connect to their customer, member, partner, and colleague audience through a range of digital and face-to-face channels. A Platform approach synchronizes these interactions and provides the ability gain visibility into audience interactions across channels.
Social Networking – capturing markets and touching clients with deeper content and relationship marketing strategies
Web Sites – brands online, landing pages and micro-sites that capture audience intent
Web Content Management– managing dynamic content and digital media across web sites and through syndication
eMail – managing integrated email marketing campaigns and communications
Feed Syndication – integrating content across digital services, sites and newsletters using syndication technology
Mobile Delivery – touch your audience with SMS and WAP-enabled experiences
Video Podcasts –compelling new media content that educates and communicates your message
Blogs – influence visibility across networks, communicate and dialog with your audience
Digital Publications – integrate print-to-web and re-purpose content across newsletters and online magazines
Live Events – produce and manage your trade show, conference registration, and produce live webcasts
Master Data Management – manage your disparate audience data from multiple channels to get a single view of the customer and your targeted market.
Audience Intelligence – capture the insight and intelligence about your cross-channel audience interactions
Our Services
We offer a portfolio of services - from insight to implementation - to drive second circle marketing innovation and deliver the technology solutions our clients need to operate in the digital marketing arena.
Strategic Services – driving innovative marketing strategies
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Strategic Planning
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Agency Services
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Agency Services
Platform Services – delivering cross-platform marketing
Integration Services – custom applications and services for competitive advantage
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Business Analysis
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Creative Design
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Technology Delivery
Our Solutions
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Exgenex is our brand for digital marketing and event technology solutions. Exgenex is a leading marketing technology platform delivered in a managed on-demand software-as-a-service solution. Exgenex combines data management and audience intelligence with cross-platform marketing services to unify and deliver your brand communications across channels. Exgenex enables your relationship marketing, content marketing and audience intelligence strategies.
The Exgenex platform is delivered in both channel-specific components and as an integrated cross-platform digital marketing solution. Exgenex combines data management and audience intelligence with cross-platform marketing services to unify and deliver brand value across channels. With a platform approach, you gain the advantage of master data management and cross-platform audience intelligence. Master Data Management drives the synchronization of your data across channels and Audience Intelligence uses this master data to deliver business insights to drive your campaigns and help define a targeted marketing strategy. These capabilities drive your lead generation programs, increase sales and improve customer service.
Solutions are delivered as managed services - hosted and operated by CrossTech Partners and tailored for your business requirements. Platform services are offered as six independent solution components that can be deployed individually or in as an integrated cross-platform solution:
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Social Networking
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Event Technology
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Web and Content Management
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Mobile Delivery Technology
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Digital Media Delivery Services
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Master Data Management Solutions
Our focus is on driving your return on investment by:
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Transforming audience and user experiences
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Engaging communities of Customers, Partners, and Colleagues
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Web and Content Management
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Integrating Events, Web, Social Network and New Media channels
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Driving global marketing campaigns and strategies
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Managing audience master data across channel
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Capturing audience intelligence to drive strategy and actions